{"id":9561,"date":"2022-04-11T09:00:39","date_gmt":"2022-04-11T14:00:39","guid":{"rendered":"https:\/\/konek.ai\/2018\/08\/15\/great-update-and-great-functionality\/"},"modified":"2022-04-14T08:08:13","modified_gmt":"2022-04-14T13:08:13","slug":"great-update-and-great-functionality","status":"publish","type":"post","link":"https:\/\/konek.ai\/en\/2022\/04\/11\/great-update-and-great-functionality\/","title":{"rendered":"How to seduce Generation Z?"},"content":{"rendered":"\t\t
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Did you know that young adults and teenagers born between 1995 and 2010 have become the world’s largest age group, accounting for 32% of the world’s population? Gen Z, being a connected and collaborative generation, is currently having a big impact on the hospitality industry, and this will only grow as they age, enter the workforce and have more and more disposable income to spend.<\/p>

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Adopt the technology<\/h2>

For most of their lives, they have had access to some of the best technological advancements. Therefore, hotels need to integrate technology into the daily structure of a guest’s trip. First, keep in mind that Gen Z values accessibility. They are more likely to turn to companies that have access to the service via an app during and before their stay. Indeed, 88% of Gen Z customers say they want customer experiences to be across both digital and physical channels. For example, placing an order in the room without calling, \u201cstreaming\u201d content, etc.<\/p>

Improve the customer experience<\/h2>

Generation Z places immense importance on experiential moments. They like to live enriching and unique experiences. One way to get the attention of this generation is to provide exemplary service. Being tech-savvy, hotels need to find ways to establish direct communication with them. Efficiency, speed and personality are the keys to a winning relationship with this generation. The more accessible a hotelier is, the more authentic and superb they are in the eyes of Gen Z.<\/p>

be authentic<\/h2>

Authenticity is also a key value in appealing to Gen Z. Being transparent, taking them seriously, making them feel valued, encouraging their feedback, and listening to their ideas will earn their trust and loyalty.<\/p>